Very important issue http://www.theaustralian.news.com.au/story/0,25197,23036824-12377,00.html By Natalie Armstrong in toronto | January 11, 2008 WOMEN are being asked to bare their breasts online in a brazenly novel campaign meant to keep them cancer-free. Hundreds of women in the Canadian campaign have already uploaded their images - including at least 20 breast cancer survivors who have had visible mastectomies. "This is a creative, different, bold, a bit in-your-face way of getting young women's attention," M.J. DeCouteau, executive director at Rethink Breast Cancer said. "I wouldn't be surprised if we get a lot of women doing it." Rethink, a breast-cancer charity for young people, is launching the campaign to try to educate young women about breast cancer to make them more aware, but also to take some of the fear away. Breast cancer is the leading cause of death in young women between the ages of 15 and 40, according to Rethink, and nearly a quarter of all breast cancers occur in women under age 50. However, when breast cancer is caught early, the five-year survival rate for young women is 82 per cent, it said. As part of Rethink's "touch, look, check" (TLC) early detection program, women are being asked to do just - "show their breasts some TLC".