Michael Kors Will Vuitton buy Kors?

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fabuleux

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Aug 3, 2014
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Hi guys! Here is a very interesting recent article from Bloomberg about the relationship between Kors and LVMH, and their potential future together.

LVMH Doesn't Need What Michael Kors Is Selling

Michael Kors may not find a savior in European conglomerate LVMH, but it's smart for the handbag maker to keep searching for help saving its struggling retail business.

Shares in Michael Kors Holdings fell 5 percent on Monday, after a number of Wall Street analysts downgraded the company following Friday's disappointing earnings release.

Investors pushed shares momentarily higher on Friday after reports surfaced suggesting LVMH Moet Hennessy Louis Vuitton SE could acquire the company. But the stock sold off as both companies declined to comment on a potential transaction, and others shrugged off the deal chatter as wishful thinking.
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The merger talk is no surprise. Similar rumors popped up last month around a potential Burberry-Coach tie-up. Likewise, shares of Kate Spade charged up 9 percent after a disgruntled investor suggested the company seek to put itself up for sale.

A further consolidation among luxury goods makers is inevitable as sales stall, consumer confidence wanes, and companies try to recast themselves as high-end accessories sellers by raising prices, slowing outlet growth, and pulling goods out of department stores.

Notably slowing U.S. imports for shoes, gloves and handbags show that the pain in the branded accessories industry in the largest market for luxury goods is likely to extend through the all-important holidays and into next spring.

LVMH would be smart to stay away from Kors, though. The company sold its one-third stake in Kors in 2003 for an undisclosed sum -- right before Kors went public, built hundreds of stores, and increased sales and profits exponentially. Now, that growth has come to a standstill.

While Kors might be the one that got away, that doesn't mean LVMH should move on it now. It would have made more sense to acquire Kors before its $944 million IPO five years ago.

LVMH has its hands full with smarter acquisitions concentrated on high-end brands with long histories and unique positioning. For instance, last month it acquired an 80 percent stake in suitcase maker Rimowa for $686 million.

If anything, LVMH has been moving away from Michael Kors-type companies, which offer accessible luxury at lower price points.
IMG_0400.JPG
In a rare disposal by LVMH, it sold Donna Karan International to G-III Apparel Group, for an enterprise value of $650 million. It also ditched the more-accessible Marc by Marc Jacobs brand, preferring to focus on a reinvigorated and expanded line for the main label.

Kors, which has already seen its market value cut in half, might be ripe for another takeover offer in the coming months: Kors just reported its first year-over-year quarterly revenue decline since its 2011 IPO. Consensus estimates call for declines to continue for the coming quarters, which could make its price tag cheaper.

The best scenario could be finding a group of investors to take Kors private, letting it slow the expansion that over-exposed its brand and made it less popular with a new generation of handbag buyers turned off by big logos and flashy gold trappings. That way, it could overhaul its products, raise prices, and reclaim its luxury status out of the public eye.

It's no LVMH. But sometimes less attention and flash can be a good thing.

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

To contact the authors of this story:
Shelly Banjo in New York at [email protected]
Andrea Felsted in London at [email protected]

To contact the editor responsible for this story:
Mark Gongloff at [email protected]
 
Interesting article. MK has been moving away from a lot of the large, in your face logos & the flashiness of a lot of bags. I prefer understated elegance. I hope that's the direction the company will continue to move.
I think only houses that have a historical "monogram/logo canvas" (Louis Vuitton and Gucci are undeniably the most obvious examples that come to mind) can (and will) continue to exploit that heritage within their collections. Aspirational brands are better off walking away from their recently-invented-logo-canvas as consumer taste has quickly shifted away from them. For example, Coach and Michael Kors have released much more interesting products since they moved away from the logomania. In fact, you can't even find anything on display in the "signature canvas" in most (all?) Coach's full price boutiques! We'll see how this plays out in the long run!
 
I think only houses that have a historical "monogram/logo canvas" (Louis Vuitton and Gucci are undeniably the most obvious examples that come to mind) can (and will) continue to exploit that heritage within their collections. Aspirational brands are better off walking away from their recently-invented-logo-canvas as consumer taste has quickly shifted away from them. For example, Coach and Michael Kors have released much more interesting products since they moved away from the logomania. In fact, you can't even find anything on display in the "signature canvas" in most (all?) Coach's full price boutiques! We'll see how this plays out in the long run!

I prefer his higher end Collection bags because they are more understated. I have never cared for signature bags other than LV, & even some of them become tiresome. I hope he will continue to bring stylish & more fashion forward bags and phase out a lot of the signature logos. Time will tell how this will all end up.
 
I prefer his higher end Collection bags because they are more understated. I have never cared for signature bags other than LV, & even some of them become tiresome. I hope he will continue to bring stylish & more fashion forward bags and phase out a lot of the signature logos. Time will tell how this will all end up.
I agree that the Michael Kors Collection is far superior in terms of design (although some people might disagree I guess). But there is a big price gap between these items and the Michael Kors "from the mall," if you know what I mean. I am very interested to see how Michael Kors' business model will continue to evolve over the next few years!
 
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I agree that the Michael Kors Collection is far superior in terms of design (although some people might disagree I guess). But there is a big price gap between these items and the Michael Kors "from the mall," if you know what I mean. I am very interested to see how Michael Kors' business model will continue to evolve over the next few years!

There is a big price gap between the two lines but each line has it's place in the market. One thing I would like to see MK & other designers, LV included, is to make accessories like wallets, passport protectors, billfolds, ect with RDIF technology. Since identity theft has become rampant & international, it would be logical to me for designers, especially high end designers, to take the next step & offer a product with this kind of protection, especially for those who travel. I have card sleeves to slip my credit cards & driver's license in individually but it would be nice to have the entire wallet with that technology.
 
Hi guys! Here is a very interesting recent article from Bloomberg about the relationship between Kors and LVMH, and their potential future together.

LVMH Doesn't Need What Michael Kors Is Selling

Michael Kors may not find a savior in European conglomerate LVMH, but it's smart for the handbag maker to keep searching for help saving its struggling retail business.

Shares in Michael Kors Holdings fell 5 percent on Monday, after a number of Wall Street analysts downgraded the company following Friday's disappointing earnings release.

Investors pushed shares momentarily higher on Friday after reports surfaced suggesting LVMH Moet Hennessy Louis Vuitton SE could acquire the company. But the stock sold off as both companies declined to comment on a potential transaction, and others shrugged off the deal chatter as wishful thinking.
View attachment 3538439
The merger talk is no surprise. Similar rumors popped up last month around a potential Burberry-Coach tie-up. Likewise, shares of Kate Spade charged up 9 percent after a disgruntled investor suggested the company seek to put itself up for sale.

A further consolidation among luxury goods makers is inevitable as sales stall, consumer confidence wanes, and companies try to recast themselves as high-end accessories sellers by raising prices, slowing outlet growth, and pulling goods out of department stores.

Notably slowing U.S. imports for shoes, gloves and handbags show that the pain in the branded accessories industry in the largest market for luxury goods is likely to extend through the all-important holidays and into next spring.

LVMH would be smart to stay away from Kors, though. The company sold its one-third stake in Kors in 2003 for an undisclosed sum -- right before Kors went public, built hundreds of stores, and increased sales and profits exponentially. Now, that growth has come to a standstill.

While Kors might be the one that got away, that doesn't mean LVMH should move on it now. It would have made more sense to acquire Kors before its $944 million IPO five years ago.

LVMH has its hands full with smarter acquisitions concentrated on high-end brands with long histories and unique positioning. For instance, last month it acquired an 80 percent stake in suitcase maker Rimowa for $686 million.

If anything, LVMH has been moving away from Michael Kors-type companies, which offer accessible luxury at lower price points.
View attachment 3538444
In a rare disposal by LVMH, it sold Donna Karan International to G-III Apparel Group, for an enterprise value of $650 million. It also ditched the more-accessible Marc by Marc Jacobs brand, preferring to focus on a reinvigorated and expanded line for the main label.

Kors, which has already seen its market value cut in half, might be ripe for another takeover offer in the coming months: Kors just reported its first year-over-year quarterly revenue decline since its 2011 IPO. Consensus estimates call for declines to continue for the coming quarters, which could make its price tag cheaper.

The best scenario could be finding a group of investors to take Kors private, letting it slow the expansion that over-exposed its brand and made it less popular with a new generation of handbag buyers turned off by big logos and flashy gold trappings. That way, it could overhaul its products, raise prices, and reclaim its luxury status out of the public eye.

It's no LVMH. But sometimes less attention and flash can be a good thing.

This column does not necessarily reflect the opinion of Bloomberg LP and its owners.

To contact the authors of this story:
Shelly Banjo in New York at [email protected]
Andrea Felsted in London at [email protected]

To contact the editor responsible for this story:
Mark Gongloff at [email protected]

@fabuleux - thanks for sharing this article, it's an interesting read! :)
 
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Very interesting article. It is crazy how many different bags Michael Kors brings to Market each season (styles & colors), so I am not surprised the business is stagnating as all these seasonal bags are overflowing the market and need to be highly discounted quickly to make place for the next collection that is right around the corner.
It´s quite the opposite of LV´s strategy, although LV also brings out seasonal bags, but in very limited numbers.

I do like Michael Kors´ new Mercer collection. The bags look very classy. That´s why I got myself the Mercer tote - with a big discount of course ;) .
 
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It´s quite the opposite of LV´s strategy, although LV also brings out seasonal bags, but in very limited numbers.
That's not entirely true. Vuitton seasonal bags are also produced in very large numbers. They only feel somewhat limited because they trickle in stores throughout the season. Bags from the runway shows are more limited indeed. But anyway, the major difference between the two retailers (apart from the price point) is the strategy regarding left over inventory. Kors bags go on sale and/or move to outlet stores, and eventually arrive at discount retailers such as TJMAXX and Ross. Vuitton recalls its inventory and destroys it, which results in tax credits.
 
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