I see some expensive designer bags and wonder, "Why would anyone spend 5x the money for a bag that isn't even that attractive?" I just think Coach has the cutest styles and I love the materials: the fabric, the C's, the leather, the hardware... I don't buy a lot of signature bags because it has to look right - I don't buy Coach to advertise the "C's". I have a few I am selling because they have never been used and a friend of mine bought a winter white vintage leather small flap with braided handles, then the next day told me she was having doubts because people couldn't see any C's so they wouldn't know she was caryying Coach. That just seems crazy to me! It is a beautiful bag! I think the all leather bags look elegant, and if anybody knows Coach, they will know what it is. Anyhow, do you buy Coach for the "name" or do you genuinely love the styles? Why do you prefer Coach over other brands (this would only apply to those of you who truly love Coach and aren't just "settling")? I actually had someone tell me to my face she would "settle" for Coach. I would like to hear from you about what attracts you to Coach.