Why is the mono coin purse so expensive?

I've never understood the pricing of this one either. I got a discontinued style that is quite similar (but I prefer it as it has a snap closure) in brand new condition on eBay for a fraction of the price.
 
Actually I just bought a coin purse off of Yoogis and they claimed the retail price was 550.00, which I found hard to believe, that's what prompted me to check LVs website. But thank you for the suggestions!!
 
Just had a look again and this coin purse is extremely strangely priced. In the UK it's almost £200 more than the round coin purse, and it's only £5 less than an Empreinte Zippy coin purse! :shocked: