I was talking with a friend the other day and posed this question to her. Why is it that we are never satisfied?. We purchase what we think is the handbag of our dreams and when it arrives we are elated and say wow- I love it I am done no more purchases for me. The next day you find yourself back in the search for another one. Why? Is it the: Challenge , the search and conquer? The rush of clicking the buy it button, the anticipation of the delivery? When will it get here, how will it get here and will it get here in one piece? The adrenaline of opening up that box carrying the bag.... At what point does the handbag rush stop for you and you are ready for your next conquest???