I also sort of "fell" into my career/profession as well.
I got my Bachelors/BBA in CIS (Computer Information Systems) even though I was never that passionate about it (chose it primarily because my mom is in the field and it pays very well). The summer right after completing my Bachelors, I went on a few interviews in the field but didn't get any offers (this was 2009---bad year for graduating college and finding a good job). Luckily, I had already applied and got accepted into an MBA program at the same school where I did my BBA so I decided to just pursue an MBA right away after Bachelors since I didn't land any job in the field (this I am now very thankful for since it enabled me to find my current career).
During my 2nd year of MBA, I got an internship with the leader in media metrics & analytics (Nielsen) which is where I got my start in TV/media ratings research. After my internship, I worked for one of the big 5 broadcast nets for about 2 and a half years and have moved up in the field since then..now at another big broadcast net.