Why did BV delete their social accounts?
- Thread starter jade
- Start date
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I read this article
www.forbes.com
It might be a ploy or a genuine change
Bottega Veneta Shutting Down Its Social Media Accounts Might Signal A Trend
In pulling the plug on social media, Bottega Veneta is curating its marketing communication in a way consistent with luxury branding.
www.forbes.com
It might be a ploy or a genuine change
If it's towards a genuine change then I'm here for it.
I believe there is a place for social media in the luxury world but the social media platforms should not operate as only or even primary channel for advertising.
I believe there is a place for social media in the luxury world but the social media platforms should not operate as only or even primary channel for advertising.
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Luxury often goes in the opposite direction of the mainstream. I'm all for it. They still have their online store(s).
Marketing ploy perhaps. They will redesign BV for the nth time under DL.
If they keep sending goods to influencers, who then post on their social..they still have a presence.
I saw some unboxing of goods this AM
I saw some unboxing of goods this AM
