I'm actually not entirely sure how I first got sucked in!! I know I was searching for a pale, creamy bag in general, and ended up with a Whitewash/Rosegold matinee. I had some reservations about it, but found it for a great price, and was ultimately intoxicated by the INCREDIBLE leather smell, its smooshiness, and how it somehow upped the cuteness *and* elegance of every outfit. It wasn't even as pale as I'd wanted (more dingy/tan, actually - the whitewash shade photographs way paler than it is!) yet I somehow adored it.
But it was only when I saw the attached pics on Luna Boston of the Hazelnut MAB that I fell hardcore in love with RM. I was never a fan of the Morning After bag/Morning After Mini before, and could never understand all the celebrity/magazine hype, but with the new hardware - and the caramelly color and roomy size - I was instantly obsessed. I was also looking for the perfect roomy caramel bag to replace a beat-up one I'd had, so it seemed ideal. From there, it was a short path to loving the other colors too (though always with the new hardware, which is just more my style; if RM had kept the old hardware, I'd never have gotten into MAMs/MABs, except *maybe* the black basketweave). And, from there - I now have my first Nikki on the way - and when I first saw the Nikki, I was really thankful (or rather my wallet was) that I didn't think it was anything special! But something about certain colors with the Nikki (Concord, Double Cream, Wine) and the new hardware really did it for me.
In summary, loving RM is a VERY slippery slope. Now I can't turn back, and the bags seem more divine to me than 90% of more high-end designers' (and, bonus - way more affordable!).