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Yes I forgot about Lydia! Emma is a new one for me. Thanks!I love Lydia Tomlinson and Emma Hill!! Lydia showcases things from Sezane, NAKD Fashion, Arket and the likes. Emma is very minimalist (specifically luxury bags from Celine/The Row) and doesn't keep her closet overstuffed-she's highly organized. Lydia showcases many brands but her main thing is she can show you many ways to wear what's already in your closet so you learn a lot from her, where Emma just shows you what's in her closet so she doesn't do as many fashion video's as Lydia. They both link all of the brands they showcase, obviously!!