I picked up this bag during the Farfetch sale in May 2014 from a boutique in Italy, and they just called it "White". After a bit of sleuthing, I suspect it's a "Platre" color bag. (If you think it's a different color, please let me know!) I know it's post 2012 because the inside tag has the new not-useful code of one string of numbers that mean nothing to anyone outside the factory. It's slightly off white - not quite paper white or white-white, but if you're not wearing pure white, it looks pretty white.