What material are you interested in? Steel, yellow gold, rose gold, leather, something else entirely? Do you want something you can wear every day, something for special occasions, or something that can work for both? Do you prefer a heavy or dainty design or something in between? What shape face do you like? Do you prefer certain makers? Once you start thinking about these type of questions, it'll be easier for you to narrow down your options and pick a specific watch.