I usually browse online, do my homework and then go into the store to see items IRL. I agree with the other members... in-store allows you to try on bags, match accessories or get ideas from the displays. I always buy in-store but I did buy my jewelry online. The first time I saw it on the website, I knew I was going to absolutely LOVE it so I placed the order online. I knew my store wasn't going to get the jewelry in anyway and its an hour drive... I didn't want to wait. I can be such a brat sometimes!