I totally agree with ILoveCoach. I'm thrilled that Luella is working with Target. The clothes are way too tiny for me (I'm plus-sized) but they look really cute. I went to Target after work today to see what they had. I snapped up a yellow hobo for $35. I'm sure the stuff will disappear quickly from the stores. The good thing about it is I'd never risk getting a yellow bag if I was spending a lot of money on it. I have two of Luella's regular designer line bags, the baby Gisele and the Anouk. This Target Luella is perfect for just knocking around, going out to clubs or whatnot. It's only made of cotton twill but it has some cute little details like her regular line, hanging charms etc. I've set a moratorium on buying expensive bags for a while since I'm still recovering for all that time I was unemployed last year, so it was fun to be able to get something cute from Target that didn't put a dent in my budget.