Out of curiosity, what is the main factor when choosing your bag purchase? I wonder if it has to do with the bag that's on heavy promotion, like from magazines, poster ads, the design is out there and is very popular, lots of people are carrying the "it bag" around. Or the celebrity factor, when you see them carrying it and drives you to want to have one of your own as well. Or maybe just come across it in the display, just fell in love with it no matter whatever the brand or price. Because we all adore beautiful brands.... but what's the "main factor for purchase"??? (For me I guess it's mostly coming across the right one, but these days especially from PF's influence , cuz you peeps here have great ideas!).