Whats up with the online American Apparel models?

I like how realistic the models are.


It's certainly unique to have models that aren't airbrushed, but it's not gross.


Those shirts are see-through. The models are illustrating that.



Calvin Klein when he was doing that whole kiddie porn, heroin chic thing was more racy / uncomfortable.
 
I heard an interview w/ the guy who owns this company and he is just CREEPY factor x10!!!! He likes a certain underage look to his employees....and he has been investigated...YUCK!



Anne
 
I think that at times we think people need to cover too much and be even more conservative, but lots of these are really just weird to me. It is clothing they are trying to sell, not even an ad.
 
'gross'? what's gross about it?
big deal, they're just boobs and bodies. we've all got them. i will never understand why people are 'offended' by nudity...
also, the only difference between this brand and others is that their models aren't airbrushed to death until it looks like their skin is plastic and devoid of hair and pores. these are a bit more realistic. i for one find that kind of refreshing.

I think their airbrushing leaves a lot to be desired....

http://store.americanapparel.net/rsask-2pacw.html
 
I get the impression they're trying to sell more of a lifestyle/look rather than just the clothes themselves. The pieces that they offer are pretty basic. In their advertising, their models are the ones who make you desire what they have.

It's like this: "If you get this t-shirt, you can look as carefree and sexy as I do."
Backstory: I go clubbing all the time and I have lots of friends.

Their target audience is more of the younger Urban Outfitters crowd rather than people who are used to shopping at Neiman's and Saks. Therefore, their style of advertisement appeals to their target age group. I get the impression that the people who shop there a lot also read Nylon magazine and their style of advertising is something you would see in that magazine.
 
I don't want to shop for socks and be looking at someone's naked behind. When the naked behind is also cellulite-ridden it adds insult to injury.

I think their airbrushing leaves a lot to be desired....

http://store.americanapparel.net/rsask-2pacw.html
well, vive la différence. as for american apparel,
they definitely cater to a younger, hipster-ish crowd and not the cosmo and glamour type.
personally i like the style of the ads, i like that the models aren't the typical airbrushed barbies with teeth so white they look blue and every pore, hair and irregularity airbrushed to oblivion until we're left with plastic, robotic looking dolls. i don't find that sexy. i'd rather see a scruffy, non metrosexual cute boy than some chiclet-veneered pretty boy with a mystic tan, which is what most male models look like these days. i find that as unsexy as some of you seem to find models with pores and skin that isn't 100% smooth, hairless, tan and photoshopped.
 
^^It isn't actually that. It's more the overall impression that the seller is simply not bothered with what the models look like, and was careless about the advertising. I'm not unfamiliar with European magazines and ideas of fashion, but this to me is not a way of displaying natural models, it's a lack of care about the overall appearance they project.

Case in point, the airbrushing that I previously mentioned.
http://store.americanapparel.net/rsask-2pacw.html

If you look at the way the model appears, it does not look like she is wearing dark underwear. It looks like someone did appear to try to cover up whatever she was revealing with something like a black blob from MS Paint, and as a result took a chunk off of her thigh.

So in actuality American Apparel to me comes across as not trying to be 'hip' or 'new' or whatever. I don't even suggest replacing the models. Just using a better photographer/ piicture editor might help. It really feels like they skimped on the cost for photography.
 
^^It isn't actually that. It's more the overall impression that the seller is simply not bothered with what the models look like, and was careless about the advertising. I'm not unfamiliar with European magazines and ideas of fashion, but this to me is not a way of displaying natural models, it's a lack of care about the overall appearance they project.

Case in point, the airbrushing that I previously mentioned.
http://store.americanapparel.net/rsask-2pacw.html

If you look at the way the model appears, it does not look like she is wearing dark underwear. It looks like someone did appear to try to cover up whatever she was revealing with something like a black blob from MS Paint, and as a result took a chunk off of her thigh.

So in actuality American Apparel to me comes across as not trying to be 'hip' or 'new' or whatever. I don't even suggest replacing the models. Just using a better photographer/ piicture editor might help. It really feels like they skimped on the cost for photography.


IMO Europeans love "imperfect beauty". Think Kate Moss: super skinny, so-and-so face, CROOKED teeth... to me it is very shocking, especially because most fashion magazines also feature models SMOKING. IMO, american apparel are definitely targeting europeans and people who like european fashion.