Hmmm... if I had to estimate it, I'd say probably a month or two of daily use is when it softened up. I've had it since Feb and used it everyday through October (I've switched to a diff bag once the first rains came). The more you use it, the more it'll soften up! How much have you used it?I have a Deauville that I purchased earlier this year, but I don't use it that much. How long did it take for your Deauville to soften up? I've seen other women carry Deauvilles that looked soft and broken in.... it always looks better on someone else!!