I've received cleaning cloths from jewelry purchases everytime, from Tiffanies, Cartier, etc. But I honestly never understood the purpose behind them. To me, it looks, feels, and acts exactly like a regular microfibre cloth I use to wipe my phone down with. Does it honestly help with scratches (or light scratches), or it just a gimmick? I don't see what properties the cloth give in order to remove scratches so if someone can explain to me I would appreciate it.