What's the best way to store a Rivale double tour bracelet?

Aug 18, 2017
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Recently bought a new Rivale bracelet in swift leather. What's the best way to store it so that the leather does not lose its shape over time?

FWIW, I have a lizard Rivale that I've been storing in various conformations and it seems fine, but swift leather seems more sensitive to bending/creasing.