Here's the scoop - KissMe is water based. When you wash your face, the mascara comes off in little tubes. There is no black area to remove under the eye. I buy the Mirenesse Secret Weapon Mascara, and have for years. It was the first brand to come out like this. I really love it, but here are the drawbacks with waterbased mascaras... The product in the tube gets thick and begins to dry. You can fix this by putting a few drops of water on the brush and pumping it up and down in the tube. The other thing is if you rub your eyes, you can rub off the mascara. However, there will not be that black "football eye" under your eyes.
I did buy the KissMe at Sephora last year when I ran out of Mirenesse. I didn't like it as much and re-ordered the Mirenesse from their website.