Exactly!The goal of these marketing campaigns, gorgeous stores, and unbelievable displays in the windows is to NEVER let you feel "content" for very long.
I think there is a pleasure in "wanting" and "lusting" over the next bag... That's almost more exciting than the post purchase rush!
there's always another LV HG for me -- after I acquire my HG, I find another HG to obsess about!!
there is always a new hg at the horizon...
Exactly!
I know for me its much more fun waiting and planning and researching the next bag I want. Actually buying it is kind of anticlimactic. I lusted after an Empreinte speedy for months and when I finally bought I didnt actually get the fabulous joy. Next day I started thinking, well now I'm going to start saving for my Chanel. I wonder if I bought the wrong bag because I dont feel so excited or its a natural side effect of buying what I wanted and the excitement vanishing. Hate to think I spent 3K and not getting sufficient enjoyment out of it!