According to Winifred Gallagher, author of "It's in the Bag. What Purses Reveal -- and Conceal." Not sure I agree with all these but it's kind of fun to look at. WHAT'S IN A NAME? What your designer bag says about you Marc Jacobs "I'm cool." Chanel "I'm a lady." Prada "I'm a postmodern feminist." Gucci "I'm status-conscious." Tod's "I'm so cool and confident I can carry a no-name brand name bag." Coach "I'm an American traditional." Balenciaga "I'm a fashion insider." Fendi "I'm Eurochic." Kate Spade "I'm preppy with a twist." Louis Vuitton "I'm young, status-conscious and trendy." Bottega Veneta "I'm cool and confident. I don't need a status bag." Hermes (Kelly or Birkin) "I've got the holy grail." (Winifred Gallagher,; Author of "It's in the Bag. What Purses Reveal -- and Conceal."