Here is another style, called "candy". Good color detail, but still too young for me:
Also very cute, IMO.
These are obviously designed for tweenies and teens and there's nothing wrong with that!
They probably did widen their target market base if they marketed for the teenage crowd, but in doing so may have lost some of their 'old and established' market who were middle class thirtysomething women who liked a sturdy bag with a restrained design that could withstand bad weather and lasted a long time.