It's screenprinted onto the canvas and like any screenprinted design, it will eventually fade or chip away in time. I guess some are more prone than others.
you should take it back for an exchange or refund and be confident! £100 is not pittance (well not to me) and good luck!
I don't just mean returning it because you don't like it, but returning it because it actually is faulty.
When I was having lunch with my SA on Friday, I mentioned this to him and he stated that by all means you should take it back immediatley. It does not matter if you already had a problem with the first one. So don't delay about this you have a right to own a perfect item.
agree...me too no problem and I am rough with my goodiesI would take it back and demand a refund. I guess I've been pretty lucky with all my goodies (I have yet to have ANYTHING chip/fade/peel/etc. and I ABUSE my bags and accessories).