Initially I was drawn to the dark grey Versace, but I'm not a huge fan of the fringe thing at the ends.
My vote goes to the cream Gucci scarf.
I absolutely love scarves, but I live in Hawaii so I feel that if I wore one I'd really be overdoing it. How cold does it get in So Cal? I think if you wore it underneath a light coat or jacket it would look fine. It really depends what you wear it with. I'm not super experienced with scarves.
I like both of these.....
I think I like the Gucci a bit more though, also because I'm not a huge fan of fringe.