Just wondering what makes you loyal to the coach brand? All go first, I bought my first coach bag about 9 years ago and fell in love. There quality is outstanding, and all of my bags have held up wonderfully! I also realized that I like carrying a bag that wasn't so expensie that im afraid to do anything to it. I have a lot of highend designer bags that I end up worrying so much that im gonna get them dirty that I can't enjoy them as much as I should be. With coach I feel like I have a nice quality bag that didn't break the bank. There customer service is fantastic too. Anyone else feel this way?