Thinking about chocolate is making my mouth water. Anyway, I've eaten Leonidas, Godiva, Neu Haus (sp?), Valrhona, Guittard (make great choc chips), Scharffen Berger, Ghiradelli, Harry and David, See's Candies, Lake Champlain Chocolates, Rowntrees and Cadbury's (I grew up in the UK so they will always be special to me), Nestle, Milka (I think that's what its called, has a lilac packet), Droste, Lindt, Ferrero Rocher (sp?) . Could be other brands but can't remember. So where is Hersheys? Well regular Hershey bars and their kisses are awful, but they are trying to go upscale and have brought out 60% cocoa chocolate which is not bad at all, I really like it. But my favourite is..... Leonidas. Its a Belgian brand. They have delicious truffles, pralines, ganaches, creams etc. BTW I LOVE dark chocolate.