What is definitely included as standard are the red carboard outer box, the red inner box with black lining that holds the bracelet and the screw driver, the screw driver, and a certificate of authenticity. I am not sure if the travel pouch is standard or optional, and it's possible if they are in a hurry they forget. I have several travel pouches anyway. Not a big deal.
Everything else they may give you such as the cleaning kit is optional. However, you need a travel pouch or cleaning kit you can just walk into a boutique and ask for it. If they have some they will usually give it to you. I went in with something in a Van Cleef travel pouch because we were on vacation and the SA said, oh let me give you one of our travel pouches for your bracelet.
With my most recent Love bracelet purchase my SA gave me the standard things, boxes, certificate, and screw driver. In addition she gave me a cleaning kit, travel pouch, candle, and several fragrance sample. I don't expect any of these, but it's nice that she does. I've bought several purchase at this boutique and in addition to my own purchases I've referred friends to my SA, who have made purchases with her.