Kate Spade What do you think - Kate Spade Collaborates with Magnolia Bakery

[CassieH]

Hi, everyone!
For the Kate Spade enthusiast, it has a new announcement made for October 2015.

From this website: http://www.racked.com/2015/7/20/9002495/kate-spade-expansion

Text below:
Just six months after Kate Spade shuttered its standalone contemporary line, Kate Spade Saturday, and closed down all of its Jack Spade stores, the company is ready to expand again in a huge way. WWD reports that Kate Spade has a slew of new projects in development—possibly to unhook the brand from heavy dependence on its handbag sales. The expansion includes an athleisure collection with Beyond Yoga, a new kitchen accessories collection under the label "All In Good Taste," and a cupcake-themed collaboration with Magnolia Bakery. In other words, Kate Spade is preparing to take over every inch of your home.
The fitness line, created in collaboration with Beyond Yoga, will debut in Spring 2016 both in stores and online at each company's websites. The 16-piece collection includes bras, camis, leggings, and a jacket ranging in price from $38 to $81. There's also a line of children's clothing coming that will include items for newborns, toddlers, and young girls. Wholesale prices for the line start at $22 for baby items and $19 for kidswear.
Kate Spade's all-new sleepwear and loungewear line is in the works as well, and it'll also include a bridal-themed capsule collection. Short and long pajamas and separates are priced at $48 to $98, chemises and gowns are going for $58 to $98, and robes are $68 to $118.
The collaboration with Magnolia Bakery is set to launch in October, and will include items like a banana pudding-themed crossbody bag, a cupcake box-themed tote, and a cookbook clutch. No pricing information was available on these products.
The "All In Good Taste" line of kitchen accessories will include 116 pieces of cookware, dinnerware, flatware, glassware, and gifts, according to WWD. Retail prices for the line will range from $7 to $120, and it'll debut exclusively at Macy's stores and online next month. There's also Kate Spade-branded bedding and bath, fabric, furniture, wallpaper, and rugs coming down the pipeline.
On top of all that, the brand's fall campaign stars Karlie Kloss (again), alongside new faces including singer Alice Smith and Vogue's resident sex columnist Karley Sciortino.

 

[CassieH]

llnyc.com/wp-content/uploads/2015/08/00.jpg


http://www.teenvogue.com/gallery/kate-spade-magnolia-cupcake-collaboration/5

The book clutch is really cool but you definitely will be advertising for two companies instead of one. Haha. It does look like a legit recipe book.
The tote is pretty cool.

I didn't realize this before but I'm starting to realize that Kate Spade is really starting to target a younger crowd now. As cute as the cupcake box is, it might be odd for a twenty something or older to carry.

Hopefully, the quality doesn't decline once it starts expanding into clothing products! I can see it declining.

 

[dizzyspell]

I feel like this collection could have been a lot more whimsical (at least from what we've seen). Not a big fan of most of these items, as it seems like you're just wearing/using expensive Magnolia merch.

 

[CassieH]

I'm surprised they didn't do any of magnolia's signature desserts as smaller coin purses and jewelry boxes.

The ice cream bucket bag is simply just the replica of their containers.

I do like the totes and the book clutch though but not enough to buy it.

 

[soramillay]

I feel like this collection could have been a lot more whimsical (at least from what we've seen). Not a big fan of most of these items, as it seems like you're just wearing/using expensive Magnolia merch.

True, what separates them from being just really expensive souvenir items a la Hard Rock Cafe? Then again, everyone seems to love those Laduree charms...

 

[Bagofbags]

The cupcake is cute but not very unique or expensive looking. I've never heard of this bakery before so if I saw someone with the ice cream bucket I'd probably have no idea what it's supposed to be. lol The rest of the pictures aren't loading for me.