I view “investments” when it comes jewelry, watch, and handbag purchases as pieces I will have and love for years. I know it’s been said, but buy the watch you love.
When I got my first “investment” watch, I looked at Rolex, Cartier, and Omega. I unexpectedly ended up falling in love with a plain Omega DeVille. I wear it constantly and love it. It probably won’t have the best resale value, but it’s a piece that I’m confident I will wear so much that resale value won’t matter to me.
I just got a Cartier Tank with black leather band for some variety. It’s also a classic piece that I know I’ll have for years to come.
I still want to add a Rolex if I find one I love. I know that Rolex will probably hold its resale value best, but I won’t buy one until I find one that I absolutely love.
You can’t go wrong with any of the brands you listed. I would think about style (metal, color, shape) and movement. Then I would go and try a bunch on. There were some watches I thought I would love, but didn’t like them when I tried them on.