Considering the amount of self loathing/anti-blackness I've seen come off of him in the past few years (all-white staff,refusing to hire blacks,ripping off other black designers' work and passing it off as his own, his white wife making several 'dog whistles' like "We don't see color..."), this is par for the course for him.
Of course, when he becomes the victim of brutality from the same people he kisses the butt of, he'll run to social media with a fifty page dissertation on 'how we all need to come together to end this' 'I'm a victim, too', etc.
His most recent instagram post apologizes and clears up the misunderstanding that he only donated $50. He stated that he donated $20,500 total, but was tagged in a social media chain of friends who were matching $50 donations that he joined in on (hence the people tagged on the post).
I don't know much about the guy, but I just wanted to put all the information out there before people start slamming him about his donation.