I love the beauty rush eyeshadows. They last all day on me. I also like some of the beauty rush lip glosses, especially in the summer, but I agree that they're more clear than they look. I don't think they're too sticky though. But my favorite VS makeup product is the beauty rush mascara in black. It's my favorite mascara ever, and no matter how many others I try I always come back to it. It separates my lashes and doesn't seem to rub off, I love it! I have several tubes stocked up. I've tried some of the non-beauty rush makeup, (I guess just Victorias secret brand? In black packaging..) and its just okay, an exception is a bronzer that I love. But overall, beauty rush, I think, is better and you can't beat the price!