I’m totally with you here - and for me, it’s both a function of age and mentality.Maybe I’m too old but tbh I think the blackpink association cheapens every brand. They are a girl group for teenagers (at least for me) they fit more into a Nike or asos collab.
Obviously I’m wrong and it makes megabucks and I’m not that au fait with who these people are to the Asian markets.
But… it’s just so generic when I saw them all standing there with each wearing a different brand logo I just felt like creativity was dead and the designers were admitting it’s the same generic stuff with different names on it.
At least if we’d gotten a spice girls x Celine project it would’ve been nuts.
I think there’s something about luxury that should entail a certain level of understatedness, i.e. you know it if you know it. Gifting bags to influencers and celebrities smacks of desperation to me, and isn’t something I would expect of old school luxury. That is also why the entire execution smacks of cheapness and lack of creativity. Contrast just putting the brand on one of these girls to Old Celine’s campaign with the late Joan Didion.
But like you said, we’re probably not the appropriate target audience for these marketing devices. It’s precisely the girls in the 17-25 age group - the largest age demographic of their fanbase - that these brands are trying to cultivate as future, if not current, consumers.