I recently got a new circular for Ulta in the mail. like usual it has the coupon on the front, but this time it's 20% off and says "on EVERYTHING in this ad" or something like that. but then in small print is says it's valid on all regular and clearance merchandise. so... my question is.. does that coupon work for everything in the store as well?? the wording on the ad is kind of confusing.