Heres and article now let me see if I can find some pics
LAS VEGAS, Aug 28 (Reuters) - Premium denim company TrueReligion Apparel Inc (TRLG.O: Quote, Profile , Research) is launching a line of handbags for spring 2008, a new product category for the company, which is expanding beyond jeans as it rolls out its retail stores.
The company, known for its horseshoe logo on the back pockets of its pricey jeans, aims to create a lifestyle brand that moves it beyond denim. Its other recently launched lines include belts and swimwear, and a fragrance is expected next year.
The handbags, set to hit high-end boutiques and department stores in February or March, are made in Italy and feature details such as nickel hardware and the thick stitching used in its jeans.
Some bags use stamped python leather, others are fringed or colorful woven fabric. TrueReligion even offers a slouchy bag in denim with white leather detailing. Prices will range from $598 to $998, but leather key chains and pouches will be priced at $98 and $128, respectively.
Those prices will "seem like a value" compared to bags made by luxury leather purse makers, such as PPR's (PRTP.PA: Quote, Profile , Research) Gucci or Prada, said Freddi Kadden, vice president of sales. TrueReligion, whose jeans can fetch prices in the hundreds of dollars, plans to have 15 stores in the United States by the end of 2007, and 30 by the end of next year.
Seven for all Mankind, a rival with annual revenue of about $300 million, was sold last month to apparel company VF Corp (VFC.N: Quote, Profile , Research) for $775 million. Asked about the deal, TrueReligion Chief Financial Officer Pete Collins said: "It validated some of the valuations out there."
Seven being part of a public company would also bring more detail about its operations into the open, Collins said -- a benefit, since most jeans companies are privately owned.
"Our industry doesn't have that kind of transparency," Collins said
I used to love TR jeans (very flattering to my super-flat butt) but then I started seeing too much of them, they were discoutned everywhere and the brand is not what is used to me, IMO at least. So it doesn't surprise me that they are branching out into other products. I'm not a fan of denim bags and this leather one is "eh" . Maybe if I saw it IRL I'd feel differently?