I am just curious why people lean towards certain brands. Is there a history behind the brand that the buyer finds intriguing? Is there a childhood story of shopping in the store? Do the pieces just make your heart beat faster? For me, I am a Tiffany girl. I have always been a Tiffany girl, and probably will always be a Tiffany girl. Although Cartier has its appeal (I do have a panthere stainless steel watch), Tiffany is where my heart is. I have a many reasons why I enjoy Tiffany. First off, I like the history behind the store. The fact that it started off as a personal business luxury stationary store and turned into a huge business is interesting to me. I feel this business exemplifies the American Dream. Second, I have many memories of going to the 5th Avenue store. Although my mom never bought anything from the store, my family would go in and look at all of the beautiful pieces. It was my favorite store to visit as a child, and it still is today. Finally, I like the fact that many people can have a piece from this store. To me, the fact that someone can buy a small piece of silver for $100 does not take away from the exclusive pieces. It just allows people who could not afford their dream piece to walk out of the store still feeling special when they carry their blue bag out the door. So, why do you choose your store of choice?