While browsing through a number of high-end jewelry sites, other than Tiffany and Co, I've noticed that very few seem to use platinum for jewelry pieces that aren't engagement rings or on the highest end of their price spectrum. Instead, white gold is generally used. What's especially odd is that these brands are generally viewed as of higher prestige than Tiffany, yet use a metal generally seen as somewhat lower-end than platinum (I think?), while Tiffany uses platinum even with relatively less expensive items.
It occured to me that white gold, due to its rhodium coating, might (?) look whiter than plain platinum, and thus show off diamonds better, but if such is the case wouldn't rhodium plated platinum be preferable?
However, I've also noticed that Tiffany seems to be using white gold much more than platinum in their recent collections, such as Return to Tiffany Love and the newer Bow pieces. Of course, this may not actually represent a trend away from platinum, but it does make me wonder how Tiffany - and other luxury jewelry brands - choose one metal over the other.
(I prefer platinum to white gold primarily because I don't want to have to worry about replating, but also because the idea of platinum just seems more luxe to me than white gold.)
Thoughts?
It occured to me that white gold, due to its rhodium coating, might (?) look whiter than plain platinum, and thus show off diamonds better, but if such is the case wouldn't rhodium plated platinum be preferable?
However, I've also noticed that Tiffany seems to be using white gold much more than platinum in their recent collections, such as Return to Tiffany Love and the newer Bow pieces. Of course, this may not actually represent a trend away from platinum, but it does make me wonder how Tiffany - and other luxury jewelry brands - choose one metal over the other.
(I prefer platinum to white gold primarily because I don't want to have to worry about replating, but also because the idea of platinum just seems more luxe to me than white gold.)
Thoughts?
