Hello everyone! I've mentioned that I've been wanting a Tiffany jewelry for quite some time now and I am hoping for either a Tiffany heart key, Tiffany infinity or Tiffany bow necklace. Of course everything I like from Tiffany is just in their sterling silver line since that's what I can only afford for the moment. LOL. But I've been searching ZALES site and I see similar and actually pretty designs as well for those 3 styles from Tiffany that I want. Please take a look at the comparisons below: Tiffany Heart Key http://www.tiffany.com/Shopping/Item.aspx?fromGrid=1&sku=GRP02470&mcat=148204&cid=287465&search_params=s+2-p+11-c+287465-r+101323338-x+-n+6-ri+-ni+0-t+ Zales Heart Key w/ Diamonds http://www.zales.com/product/index.jsp?productId=3915968&kpc=1 Tiffany Infinity http://www.tiffany.com/Shopping/Item.aspx?fromGrid=1&sku=26758432&mcat=148204&cid=287465&search_params=s+2-p+11-c+287465-r+101323338-x+-n+6-ri+-ni+0-t+ Zales Infinity http://www.zales.com/product/index.jsp?productId=11225079&kpc=1 Now, the items from Zales are sterling silver with real diamonds. Of course, I would like really to have some sort of diamonds on my jewelry and for the price difference, I am just thinking Zales might be too good to be true? I've heard quite a lot of Zales horror stories here but I just wanna ask for those who own or have seen Zales diamonds on silver, do they even sparkle? I mean, the prices are SO LOW! Should I expect it to sparkle even? I have a ring from Zales with Diamond "Accents" and those "accents" do NOT even sparkle. But as for their real diamonds with carat weight indications, I'm just curious as to whether it would look like real sparkly diamonds or would it be pretty useless due to the quality? Also, as jewelry lovers, would you prefer a Zales piece w/ diamonds over a Tiffany piece with no stones? I mean, I know Tiffany is Tiffany but if given the choices between the two, who would you rather? Any thoughts on selecting between branded jewelry and a no name brand? Just an update, will definitely push through with Tiffany's as I've been reading more and more Zales horror stories. Still want to know what others think though or perhaps anyone has better experience! Any input would be greatly appreciated!