Tiffany...Hotter than ever or cooling off?

[Chanel1965]

I hope that this is not "off topic" but I am very curious what you guys think...is Tiffany hotter than ever or is it cooling off? I am a SAHM and I "play" in the stock market some. My DH used to tease me about how I pick stocks, but I have done quite well by buying stocks based on what is hot in fashion and where the trends are. I was thinking about Tiffany as a stock buy and thought I would go to the real experts! What do you think?

 

[AntiqueShopper]

I feel the yellow diamond collection and key collection have brought a lot of recent interest in the company.

 

[Chanel1965]

AntiqueShopper: I think that you are so right! I thought that I had been hearing more about Tiffany which is what sparked my investing interest, but I couldn't put my finger on why I thought I have been hearing more but you said it...it has been mostly about the yellow diamonds and keys. Maybe I will make enough on my Tiffany trades to buy a yellow diamond . I have also heard that Tiffany recently came out with handbags. I dont know how I could have missed this, but I need to look into it. Thanks for the perspective!

 

[saligator]

I think cooling off for some demographics, whilst heating up for others...

 

[Beriloffun]

I was going to mention the handbags too. Give it a couple years and those will increase in price and popularity too

 

[darkangel07760]

I totally agree with you OP! Tiffany's has been expanding their store locations, and I want to buy some of their stock too!

 

[lovely_bag]

the asian market is still rolling in at large. (china!!). just take a look at LVMH!

 

[Chanel1965]

^^ I know...I almost bought LVMH earlier this week, I didnt and it was up quite a bit yesterday but I think that it will also still go up from here.

 

[Gimmethebag]

I've noticed that Tiffany is marketed differently in the Asian markets and the economy over there is doing quite well. Tiffany is more of an upscale gift shop over here: silver jewelry, house wares, pens, wallets. From the press materials on their site, it seems as though Tiffany really markets their diamonds (yellow, garden collection, blue book) abroad.

 

[Chanel1965]

Thanks all. Gimmethe bag: another interesting insight. I wonder if it will move back toward the higher end jewelry in the US.

 

[materialgurl]

ive just renewed my love for tiffanys , they let me exchange an item after 3 years! i will def think twice about shopping at other jewelers now, still loving tiffanys

 

[schadenfreude13]

I've had Tiffany's on my stock watchlist for a few weeks now - but am hesitant for the same reason. Not sure if it's too late to cash in on their big jump into the mass-market (the endless stream of tiny silver trinkets) - it seems pretty saturated to me.

 

[Gimmethebag]

For what it's worth, Tiffany & Co. lent some serious diamond pieces to both Leah Michelle and Natalie Portman for the SAG awards.

I don't think the sterling silver hurts Tiffany financially. They're still marketing their $5k, $10k, $25k, $50k+ pieces... And I think the premium customer isn't too turned off by the lower lines. The market isn't exactly saturated with $70k Tiffany tennis necklaces. It's only with the "logo" signature lines between the brands that there's any hierarchy. And as a shareholder, it probably isn't a bad thing that Tiffany sells lower priced items intended for gifts. I know that my FIL has a corporate account where he can buy bulk gifts for 10% off... Having corporate accounts buying silver, pens and crystal gifts are a great steam of revenue for the company!

 

[Chanel1965]

Thanks so much for the input. I did go ahead and buy some earlier this week and it is up more than $2/share or 3.5% just this week. Not bad, I will hold it for a little while.

 

[darkangel07760]

Hm. Going to call my broker Monday!