Take a look inside Hermès with artistic director Pierre-Alexis Dumas
- Thread starter A.Ali
- Start date
TPF may earn a commission from merchant affiliate
links, including eBay, Amazon, and others
Yes, I watched it. How could Pierre Alexis lie about having no marketing department? How do their print ads and billboards appear? Someone has to ok, and pay for them.
Not to mention I was in Iceland when they were shooting the ad campaign based there...someone was definitely overseeing that!
It’s business (everything is smoke and mirrors) 🤣 that and the magical French elves in Pantin who conjure the marketing out of thin air.
Yes. And all you need to get a birkin is PATIENCE.
You guys are destroying the mystique!! 🤣🤣🤣
My best guess is they have no in house marketing department. They possibly hire a company to handle all things marketing.
I do find the wording in that video to be intentional misleading if that is the case.
Good amount of misinformation in the article. Come in, meet a sales person , and wait. Yeah, no.
The blind stamps are also not used for authentication per se since H doesn’t provide authentication.
I’ve also seen a couple different opinions as to the bolide and Constance being the most difficult bags to make, not the Kelly but I guess that’s “opinion”
The blind stamps are also not used for authentication per se since H doesn’t provide authentication.
I’ve also seen a couple different opinions as to the bolide and Constance being the most difficult bags to make, not the Kelly but I guess that’s “opinion”
I was reading the transcript, but had to stop after reading the “no marketing department” part. In the “distant” past, we only read those wild claims in tabloids. 
Thought summary: I am buying what he’s selling.
- I use his definition of costly vs expensive myself: expensive 300 dollar Comptoir des Cottoniers trench that looks faded after a year vs good-value 2000 Burberry that still looks perfect after years of wear. Expensive Hermes sweaters vs. 400 dollar Falconeri, etc. To me, it’s all about value of function, durability and price.
- Why are we all surprised that to get bags we need time and not speed? The bags are not meant to be collected 10 per year but savoured one or maybe 10 in a life time due to quality and durability.
- If supply > demand, price and prestige will come down. H is a business that plays this strategy exceedingly well, hidden (deliberately or not) behind the fairy tales. I imagine the French businesses play this very well: they come up with all the concept of terroir, AOC (wine, potatoes!) etc to guard what basically are agricultural products. To them these are facts, not marketing.
- Thus, I will not blame him for saying H has no marketing dept. At the Executive Committee level, there’s only Sales and Distribution
. Funny how someone can be so convinced in his own story. - Last, I wonder about Behind The Scene. The interviewer looks amused throughout.
very good points. There is no marketing in the sense that the 'products' are design led as in created by designers and craftspeople as opposed to the marketing department.Thought summary: I am buying what he’s selling.
- I use his definition of costly vs expensive myself: expensive 300 dollar Comptoir des Cottoniers trench that looks faded after a year vs good-value 2000 Burberry that still looks perfect after years of wear. Expensive Hermes sweaters vs. 400 dollar Falconeri, etc. To me, it’s all about value of function, durability and price.
- Why are we all surprised that to get bags we need time and not speed? The bags are not meant to be collected 10 per year but savoured one or maybe 10 in a life time due to quality and durability.
- If supply > demand, price and prestige will come down. H is a business that plays this strategy exceedingly well, hidden (deliberately or not) behind the fairy tales. I imagine the French businesses play this very well: they come up with all the concept of terroir, AOC (wine, potatoes!) etc to guard what basically are agricultural products. To them these are facts, not marketing.
- Thus, I will not blame him for saying H has no marketing dept. At the Executive Committee level, there’s only Sales and Distribution
- Last, I wonder about Behind The Scene. The interviewer looks amused throughout.
Hermes most definitely has a fleet of employees who cater to influencers as a means of marketing. Also, I’m glad the interviewer brought up the lawsuit, but she clumsily failed to address the very real concept of Birkin bait, the issue at the heart of the lawsuit.
I’m eager to watch the full video myself but I feel like there’s no point in nitpicking his words. Whether they have a marketing department or not, they have marketing. Doesn’t really affect our experience as collectors.
One criticism I’m curious to learn from others about: a self proclaimed expert who I won’t name but is referenced from time to time also was very worked up about the video (for clout I think) and one thing they said was that most H bags are machine stitched in assembly lines except around the handles. They said this is why all the workshops and videos you see have the artisans working on saddle stitching only on the same parts of the bags. Any truth to this?
One criticism I’m curious to learn from others about: a self proclaimed expert who I won’t name but is referenced from time to time also was very worked up about the video (for clout I think) and one thing they said was that most H bags are machine stitched in assembly lines except around the handles. They said this is why all the workshops and videos you see have the artisans working on saddle stitching only on the same parts of the bags. Any truth to this?