Sudden interest in the Hermès Taillevent Notation Red Wine Rater

[Vlad]

I was scouring through our blog stats and noticed that last Monday, June 23, there was a significant uptick in Google searches for this little fella:

Amanda wrote about it in 2012, yet, out of nowhere, thousands of people in the US googled it and landed on our blog post.

Does anyone have any clue why there is a sudden spike in searches? I can't figure it out. Usually it may be a brief mention on a Real Housewives episodes or similar, but judging by the top queries being "notation taillevent" and "hermes taillevent", I imagine it was written about somewhere in an article or book.

 

[rom]

I came across a video on TikTok of someone who had received one and was wondering what it was. I’ll see if I can find it again.
ETA: 3.9 million views

 

[Vlad]

I came across a video on TikTok of someone who had received one and was wondering what it was. I’ll see if I can find it again.

That makes sense, that could have sparked the search volume! Thank you!