I actually really really really like that bag.... A LOT! I kind of like the fact that the strap is short to balance out the long body of the bag. I also like that color a lot too. Plus the detail of the pockets... Very very very cute!
It's cute. Looks a lot like a purse that BR had this winter, but with four small pockets. I don't care for the string--would probably give it a hair cut.... For a $700 budget, you've got a LOT to chose from.
Maybe you should determine what size, style (i.e. shoulder vs. hand, outer pockets vs. no pockets, etc.) you want to narrow down your choices.