I've got it down to pat. When my DH sees an H bag he has never seen before, one of the following conversation ensues:
CONVERSATION 1:
DH: Is that new?
ME: What? This old thing? I've had it for a while. (The truth - I actually just bought it a week ago)
DH: Really? How come I've never seen this bag before?
ME: I have a lot of bags you've never seen before..Hmmp! (arrogantly)
DH: Hmmm.... (takes a peek at my closet) I guess there's a lot of things you're hiding from me...
ME: There's a lot of things you still don't know about me. HA! (again, arrogantly - though we have been married for almost 14 yrs and known each other about 17 yrs!)
DH: (walks away because he does not like the direction the conversation is heading...)
OR CONVERSATION #2:
DH: (suspiciously) Is that bag new?
ME: What? I've had this for a while! (But really, I just bought it yesterday!) I guess we've been married for so long that you don't notice anything about me anymore!!! (in an accusing tone and makes a sad face)
DH: That's not true!!! (tries to defend himself but needs to change topic because it's a no-win situation for him!)
And hahahhahahah - in both cases, the focus of the conversation has switched from my (NEW) bags to HIM and he doesn't like that so he forgets about what he correctly suspects is a new purchase!