Sex Sells - Does this add take it too far?

What do you think about this add campain?

  • Yes -i thin it's cool and it makes me want to buy their stuff

  • No - it makes me want to spend my money elsewhere

  • Indifferent - don't care, i don't mind it


Results are only viewable after voting.
Well, if these ads are legit, and Lee is trying to snag a new demographic, I think they've gone about it the wrong way.

These ads just look low-budget, classless, and cheesy. They totally missed sexy and seductive, and went straight to slutty and smutty.

On the other hand, if its attention they were looking for, well then, I'd say the ads have been a success. Not good attention, but attention for a mostly-ignored brand, nonetheless. The brand has been suffering for years now, in terms of appeal to young, hip, successful professionals and trendy young kids. I personally don't ever see the brand being hip or trendy...it has too much of a history as a comfortable, but bland, label to change its image now. At any rate, those ads certainly don't do it. They're gonna have to work much harder than that.