Fascinating article on how to get the best price if you are thinking of selling unused/unworn gold, given the skyrocketing price right now...
http://online.wsj.com/article/SB120468497201312539.html?mod=todays_us_nonsub_pj
http://online.wsj.com/article/SB120468497201312539.html?mod=todays_us_nonsub_pj