Scratches on smooth calf leather :(

[angieAnh]

Hi everyone.

I received this bag as a gift literally 5 days ago. I did not put it into the dust bag when I stored it overnight. It fell out of the shelf it was on and received some scratches on it. I am so sad and regret it so badly.

I was wondering is there anything I can do to blend them in? I live in London so any products local would be appreciated.
I have attached some pictures of it.
Thank you in advance.

 

[BookwormJane]

You can try to buff them out a little bit with a microfiber cloth and some leather moisturizer. Do it gently. It's a large scratch but it will look much better and fainter after you do it.