They are pretty restricted with the books. It's not one book or cards for every scarf you buy, they have a limited amount of them. However I haven't heard that they would stop making them. If so, I'm truly sorry. It's not the same to have scarf instructions online compared to a nice orange Hermes booklet.
I just think that they were out of them. Each store gets a limited amount and I think they give it to there regular customers first. I buy H scarfs around the world and I only get the scarfbooks/cards from my regular SA. I have never received the book anywhere else but I have never asked for one either. So perhaps you get one if you ask for it
I understood they were switching from the little booklets to the cards. Unfortunately, the cards are quite new and were available in limited amounts and I think most stores gave them out quickly. My boutique never offers either booklets or cards - though the local NM did offer a set of cards when they had them. I liked the little booklets also - I like seeing some of the different colorways.
I was given a set of cards at NM a few months ago. I actually purchased my scarf on the QM2, but they didn't have a book or the cards. I got a little pamphlet which was like a mini catalog.
When I purchased my Lindy at Heathrow, DH asked the SA if they could give me a book -- so proud of him for being so in-the-know -- and she told him that they only give the cards now.
i don't think you'd need to be regular customer? i think it depends more on the SA. with both times i was given the booklet and cards, i was in different hermes stores (once in montreal and the other in london,UK) and both were my first visit to the store....and i only bought 1 scarf. i never mentioned/asked for the cards/bookelt though.
the SA in the hermes in selfridges was so kind, i bought 1 scarf and he gave me the cards and some kelly calache samples =). it was a very pleasant surprise and experience.