My friend was told her resale trade-in value is only 25% of what she purchased original watch for in 2009! She paid just under $8,000 and it is in absolute mint condition. Jeweler and authorized rolex dealer offered her $2,000 store credit. I thought that rolexes would be worth half of original purchase price if in mint condition. The particular style now lists for over $10,000. So she decided to keep it Are others on this forum under false impressions that rolexes hold their value? Maybe it is just the submariners or certain men's styles....