I am glad that LVMH is finally doing something about all the fakes BUT, IMO they (LVMH) should have joined VERO a long, long time ago and started "policeing" the auctions themselves instead of relying on people like us recognizing them and reporting them. Here is the excerpt: PARIS, Sept 20 (Reuters) - French luxury goods firms Louis Vuitton and Dior Couture have filed a claim for 37 million euros ($47 million) against eBay (eBay.O: Quote, Profile, Research) saying the online auction house does not do enough to combat the sale of counterfeit goods, Le Monde reported on Wednesday. The newspaper said the claim, lodged with the commercial court of Paris, says 90 percent of Dior and Vuitton-branded goods sold via eBay in the second quarter were fakes. Louis Vuitton is owned by LVMH (LVMH.PA: Quote, Profile, Research). Dior Couture is owned by LVMH's parent company, Christian Dior (DIOR.PA: Quote, Profile, Research). Both companies are chaired and controlled by French financier Bernard Arnault. No one at LVMH or the commercial court could immediately confirm the report. Shares in LVMH and Christian Dior were little changed at around midday in Paris. Marc Antoine Jamet, a senior executive at LVMH, told Reuters last month that French industry association Unifab planned to file a claim versus eBay and other auction sites alleging they did not do enough to combat counterfeiting. It was not immediately clear if the LVMH and Dior claim was related to the planned Unifab case.