Umm.... While I was pouring the lotion on my bag, my heart was beating and I kept asking myself "F, what am I doing!?!?" I think I might put too much at first. The bag was wet! ush: Then I massaged, massaged and massaged!!! I can tell that the leather just sucked those lotion in!!! Now, it's dry and the leather becomes quiet soft and smooth... Below is the pictures... starting from the past Monday when I bought the bag from NM, then I ordered the same bag from Bal NY to compare. Then I decided to keep the one from Bal NY. Then new with the lotion!