Question about Van Cleef engagement ring

Hi
I've never compared prices but I have the catalogue and here are some prices from 2008

diamond solitaire of 0.70 ( EVVS2) set in a platinum mounting with pave diamonds $ 13400

luxury-insider.com/Current_Affairs/image.axd?picture=0608-van-cleef-arpels-1-420.jpg

This one is 0.50 ct (DVVS1) set in platinum $ 8450

img2.timeinc.net/instyle/images/2007/wedding/fall07/jewelry/fall07_jewelry11a.jpg
 
I agree too. I love VC and Tiffany's and everything, but I know someone who got a .80 ct of an engagement ring from Tiffany's and it was $8,000. That's $1,000 for every TENTH of a Carat. Crazaayyy indeed!
 
Those designer houses have to pay for those pretty stores and marketing somehow!

What is your bottom line objective, MrXXL? Are you wanting to buy a brand and why? Or are you looking for a quick purchase from a trusted retailer even if it costs more? Would you buy from an unconventional but trusted source if you could spend less money? Everyone has something that is driving their decision. What's yours?